Cookies, privacy and Affiliate Marketing - What is expected from advertisers?


Since February 2015, affiliate cookies are exempted from the Dutch telecommunications law. This means that an Advertiser is not required to ask for permission before he/she places an Affiliate cookie in the Netherlands. The Advertiser and Publisher are only obliged to inform their visitors about the use of Affiliate cookies. Advertisers can use this example (in Dutch) to inform their visitors in their privacy statement. 

In the advertiser agreements, Daisycon has added a standard Processor Agreement. This agreement can be found here

Please keep in mind that legislation can differ depending on the country you are active in. More information about privacy and cookies can be found in our Privacy and Cookie Policy.