For what reason does Daisycon store advertiser data?

For our Affiliate Marketing Daisycon itself does not store any personal data. The anonymous data that Daisycon does store is used to make a match between the transaction that was generated and the publisher who initiated the transaction. In addition, data (no personal data) is stored so that publishers and advertisers can make statistical analyses.

Advertisers store transaction data with Daisycon for various reasons. For example, to identify whether the transaction is valid, or to determine the remuneration for the publisher. Only in exceptional cases may this transaction data contain personal data. The storage of this data is covered by the standard processor agreement that Daisycon concludes with its advertisers.

For some lead campaigns hosted by Daisycon itself, personal data is temporarily stored for the advertiser. In this case, the advertiser is responsible for the data and Daisycon for the processor. This is done to facilitate the Lead Generation service. Personal data in the leads are not shared with publishers. For this data, a standard processor agreement is concluded with the advertiser.