Is the personal data of advertisers’ customers passed on to publishers?

No. Only anonymous or anonymised data that cannot be traced back to a person can be shared with the publisher who generated the transaction. Transaction IDs are not shared with publishers.

Article 3.9 of the  General Terms and Conditions for Publishers guarantees that transaction and click data may be stored and/or processed by the publisher exclusively to promote the concerned advertiser more efficiently or for making analyses. The data must also be adequately secured. Publishers must accept these conditions before they can register with Daisycon.

Publishers are obligated to comply to the standard processor agreement.