Explanation: Implement Daisycon conversion pixel in Google Tag Manager

In this instruction you will read how to implement the Daisycon Conversion Pixel with Google Tag Manager (GTM). There are different scenarios for the implementation. Choose your scenario below and follow the steps.

1. You know how to use GTM and/or have used it before. There is a Data Layer available on the website and the order information is available as variables in GTM.
2. You are not familiar with GTM, but there is a Data Layer available on the website.
3. You are new to GTM and everything needs to be set-up.

Scenario 1: 

Go to Templates in the sidebar to start using our Tag Template in Google Tag Manager. You can find our Tag Template if you click on "Search Gallery". In this menu you can scroll to "Daisycon Conversion Pixel". If you click on this Google Tag Manager gives you a summary about our Tag Template. Now add this to the workspace to start working with it.

After adding it to your workspace, our template will be available when adding a tag. Go to "Tags" and click on "New". In this screen you can find the Daisycon Conversion Pixel at the Custom part of the tag type list.

You can now enter the values in the form. It's possible to click on the question mark if you need any help with a question.

Link naar de Google Tag Manage gallery:
https://tagmanager.google.com/gallery/#/owners/DaisyconBV/templates/gtm-daisycon-conversion-pixel

After adding the Conversion Pixel tag, you should add a trigger.

• Add a 'Trigger' to the tag.
• Trigger Type: Page View - DOM Ready
• Make sure the trigger fires at the 'Thank You' or 'Success' page. For example by adding a 'Page URL' => 'contains' => 'success'

Save the tag and the trigger and publish your edited workspace. After publishing, please contact your channel manager for testing the conversion pixel.

Scenario 2 & 3:

To connect transaction information to Google Tag Manager (and the Daisycon conversion pixel) your website should contain a Data Layer. This Data Layer should be present on the 'Thank You' page or 'Success' page of your website. This Data Layer is the source of the data. If you look at the source code of this success page, the Data Layer could look like this:

<script>
dataLayer = [{
    "transaction-id":"12345",
    "description":"order from webshop",
    "amount":"19.99",
    "compensation-code":"12345 / abcdef";
}];
// This is just an example!
</script>

• Create a new Data Layer if necessary (more information about this)
• Follow all the steps from Scenario 1 if the variables already exist
• If the variables do not exist please create them following below example

Creating variables

Check if the mandatory variables are available in your GTM workspace. If not, add the missing variables. You can read here how to add additional variables to your GTM workspace.

 

 

variable	example variable names	mandatory	description	example
ci	campaign-id	yes	your Daisycon campaign-id. Ask your channel manager	12345
ti	transaction-id	yes	order number	12345
pn	product-name	yes	description for publisher	order from webshop
iv	internal-value	no	description only for advertiser	order from webshop
a	amount	yes	total amount excl. shipping cost	19.99
r	revenue	yes	total amount excl. shipping cost	19.99
cc	compensation-code	highly recommended	with this field we would be able to meassure different commission groups if required	12345 / abcdef
pr	promotion-code	highly recommended	the promotional code used	promo
c	country	no	country (ISO 3166-1, alpha 2)	NL
z	zipcode	no	zipcode	1314CH
g	gender	no	gender	f
b	birth date	no	year of birth (yyyy)	1984
cur	currency	no	multicurrency support (ISO 4217)	EUR
sku	sku	no	sku	12345 / abcdef
e1	extra1	no	extra variables to enrich the conversion pixel	12345 / abcdef
e2	extra2	no	extra variables to enrich the conversion pixel	12345 / abcdef
e3	extra3	no	extra variables to enrich the conversion pixel	12345 / abcdef
e4	extra4	no	extra variables to enrich the conversion pixel	12345 / abcdef
e5	extra5	no	extra variables to enrich the conversion pixel	12345 / abcdef