Lead Generation is the online generation (collection) of leads, most often contact information including an email address. This can be done by using, for example:
- A landing page
- A contact form on your own website
- A mini survey
The main similarity between the different methods is that prospects (potential customers) fill in their details and consent to being contacted.
Examples for which advertisers use Daisycon for Lead Generation are:
- Expanding their newsletter database
- Collecting call-center leads
- Sending samples
- Closing (trial) subscriptions
A well-designed lead campaign can generate large numbers of leads in a short period of time. Many advertisers use Lead Generation alongside their affiliate program, but you can also start a separate lead campaign.