SEA (Search Engine Marketing) is the use of paid text advertisements in search engines and other media (such as Google Ads, Bing Ads, or Marktplaats Admarkt) to redirect visitors to an advertiser.
Publishers involved in SEA or Search Engine Marketing are often professional entities that can deliver a large amount of high-quality traffic to advertisers.
By utilizing advanced targeting options and ad optimization, these publishers can effectively direct visitors to the appropriate landing pages. This results in higher conversion rates and a better return on investment for advertisers.