Glossary
List and explanation of terms
- Advertiser
- Advertorial
- Affiliate
- Affiliate cookies
- Affiliate link
- Affiliate marketing
- Affiliate network
- Affiliate program
- API
- Banner
- Bartering
- Behavioral targeting
- Brand bidding
- Cashback
- Conversion
- Conversion attribution
- Conversion pixel
- CPC
- CPI
- CPL
- CPM
- CPS
- Cross Device Matching
- CTR
- Deeplink
- E-mail marketing
- E-mail publisher
- Engagement mapping
- EPC
- Get paid to (GPT)