A text link is a hyperlink that is included in a piece of text. These links are often recognizable by a different text color and/or underlining. In the context of online and affiliate marketing, text links are used to subtly guide the reader to products, services, or other web pages. In affiliate marketing, these links are often linked to a tracking code, allowing the publisher to earn a commission if a sale occurs via the link. Text links are effective because they can be seamlessly integrated into relevant content, making them less intrusive than traditional banner advertisements.