A word or combination of words that users enter into a search engine to look for something. Keywords are essential in search engine marketing as they determine which results are shown to the user.
Keyword Buyers
In affiliate marketing, these are publishers who purchase keywords and use sponsored links in search engines to direct visitors to advertisers. By buying relevant keywords, these publishers can drive targeted traffic to advertisers' websites, increasing the chances of conversions.
Want to learn more about search engine marketing and how it works? Read our comprehensive article on SEA (Search Engine Marketing).