Daisycon uses multiple 'matching domains' to host their matching technology. Daisycon provides advertisers with the option of using their own (sub)domain as a matching domain. This means the url's of the promotion material and the domain of the conversion pixel will start with your own domain, for example: "https://example.domain.com".
Warning: This article may be more advanced and may require a deeper understanding of the topic before proceeding.
Why use your own sub-domain for matching?
By using an advertiser's own subdomain, cookies are stored more reliably. This works particularly well in browsers such as Safari that are highly focused on preventing tracking (ITP 2). This increases the chance that the cookie will be accepted and the lifetime of the cookie. AdBlockers are also less likely to block the advertiser's own domain, which could lead to improved transaction registration. With these more relevant looking links on publisher sites, we also expect to see a slight increase in click-through rates.
Before you start: Read the important notes and limitations first!
How to setup up your own matching sub-domain?
Step 1: Choose your own sub-domain
Decide on the sub-domain you want to use for your tracking links. This can be a sub-domain such as d.domain.com or partners.domain.com. Do not use the sub-domain for other purposes, it should be dedicated to Daisycon. Avoid using wording that indicates that the link is being used for tracking purposes, such as; click, link, tracking, daisycon etc.
Step 2: Send Daisycon the chosen sub-domain
Provide your Daisycon contact person with the sub-domain you have chosen or fill in the form. Daisycon will add this domain to their tracking servers and provide you with DNS records that you need to set in your website / hosting settings.
Step 3: Update DNS records
Access the DNS settings of the domain you have chosen in your hosting provider's control panel. Set the DNS records provided by Daisycon, which typically involve adding a CNAME record and adding TXT records. This step is necessary to route tracking requests to Daisycon's tracking servers.
Once the new DNS records have been successfully validated, Daisycon will add the new custom domain to your Daisycon campaign. Once this is done, you can proceed to step 4.
Step 4: Update conversion pixel / tracking
If you are an existing customer of Daisycon and have already implemented the conversion pixel on your website, you need to update the pixel to use the new (sub)domain you have chosen. This ensures that tracking requests are sent to the correct domain. Instructions may be different, depending on the implementation method you used for setting up the Daisycon conversion pixel.
Read extra instructions for updating the matching domain in your tracking setup below.
Step 5: Verify setup
After updating the DNS records and conversion pixel, test the new settings by performing a test transaction. Your Daisycon contact can assist with this.
Important notes and limitations:
- Matching domains are set per advertiser, not per campaign. This means that if you have multiple campaigns within the same advertiser account, they will all use the same (sub)domain for tracking, which could be an issue if you want to use different domains for different campaigns.
- If you are using one of Daisycon's standard integrations, including Magento and Shopify, you will have to renew the user login in the integration settings in your CMS.
- If you are using the Daisycon template in Google Tag Manager, you will have to add the new custom domain as a custom variable to be able to select it in the matching domain field.
With your custom matching domain, you can use your own domain for tracking links, which can result in more reliable cookie storage, better transaction registration, and improved click-through rates.