You can find all statistics of your campaign in your account under Statistics. One of the most commonly used statistics is the annual overview, which allows you to see the performance and progress of your campaign throughout the year at a glance. For these statistics, you can simply compare them with a previous period by using the compare button. The following statistics are available here:
- Date overview
- Day overview
- Weekl overview
- Month overview
- Year overview
Furthermore, it is possible to view various Top Lists. These are overviews with, among other things, your best performing campaigns, media, and materials. For these statistics, you can also compare them with a previous period by using the relevant button. One of the most commonly used top lists is the media top list, which allows you to see at a glance which publisher media are promoting your campaign:
- Campaign Top List
- Account Name (Publisher) Top List
- Media Top List
- CPC Top List
- Material Top List
- Description Top List
Additionally, the following statistics are also available:
- Assist overview
- Click referers
- Demographic statistics
- Device statistics
Why do I see more transactions than expected in the statistics?
If your account uses the product level conversion pixel (as included in all our standard integrations), the transaction statistics show each individual product as a separate transaction part. This means the total transaction count in the statistics reflects all product-level parts, not unique transactions. We understand this can cause confusion.
To see the total number of unique transactions, please use the transaction overview. Daisycon is currently working on improvements to make this clearer in the statistics view.