Conversion Assist is an additional commission model available in Daisycon’s affiliate platform. It rewards publishers who contribute to a sale or lead but are not the final click. This model adds one extra commission per conversion, on top of your regular CPS (cost-per-sale) or CPL (cost-per-lead) payout. It encourages participation from upper-funnel publishers, such as content and comparison websites, who often do not benefit from last-click attribution alone.
Why use Conversion Assist?
In affiliate marketing, a conversion usually results from multiple publisher touchpoints. The last-click publisher receives the standard commission, but other contributors also add significant value. Conversion Assist ensures one or more additional publishers are recognized with an extra commission. This motivates content-driven and awareness-focused publishers to actively participate in your campaigns.
How Conversion Assist works
- Each sale or lead can generate one assist commission per additional media. This assist commission is paid on top of the regular last-click commission.
- Attribution logic: Daisycon identifies the eligible publishers whose clicks preceded the last click.
- Rewarding multiple publishers: The single assist commission per conversion can be distributed across multiple eligible publishers. For example, a €20 assist commission could be split into €10 for the second-to-last click and €5 each for two earlier clicks.
- Ineligible publishers are skipped: If the closest publisher is not eligible, Daisycon moves further back in the click path until an eligible publisher is found. If none qualify, no assist commission is awarded.
Setting up Conversion Assist
Advertisers define which publisher types are eligible for assist commissions, typically content, awareness, or comparison websites. Your Daisycon Partner Manager will help you establish eligibility rules and determine an appropriate assist commission. You can choose either a flat fee or a percentage of the transaction value.
No extra tracking code is required. Conversion Assist is fully integrated into Daisycon’s existing tracking and attribution technology.
Best practices for Conversion Assist
- Review engagement mapping: Use Daisycon’s engagement mapping to analyze which publishers are influencing your conversions early in the funnel. This helps you define eligibility more accurately.
- Motivate early-funnel publishers: Actively promote your assist commissions to attract publishers focused on content creation, comparison, or brand awareness.
- Monitor assist commissions: Daisycon’s reporting provides clear insights into the number of assist commissions awarded, their recipients, and their contribution to your program’s overall performance.
- Optional Shopping Cart Pixel: To prevent late-stage voucher publishers from overriding earlier referrals, consider implementing Daisycon’s Shopping Cart Pixel. This locks attribution at checkout, ensuring assist commissions remain correctly allocated.
Conclusion
Conversion Assist provides a practical method to reward publishers who contribute valuable clicks earlier in the purchase journey. By offering one additional commission per conversion, you keep your existing CPS or CPL structure intact while engaging more diverse affiliates. It is an effective, transparent approach to expand your program’s reach without complicating your attribution model.
Ready to set up Conversion Assist? Reach out to your Daisycon Partner Manager, who will guide you through defining eligible publishers, assist commission amounts, and optimizing performance.