With the Marketplace, advertisers are able to review prepared packages from publishers, book them directly and thereby boost their campaign without delay, without hassle and all within their own account. You as an advertiser decide what is interesting or not and approve or decline offers. Let customers and clients know what to expect from your company. Distinguish yourself from the competitors and clarify what it is you offer that makes you the better choice.
Publishers can choose to propose general offers available for all advertisers or specific offers, dedicated to your campaign.
How to use
When a publisher shares a media kit and / or promotional offer you can easily check the marketplace dashboard to see the most relevant statuses. Of course, you will get an update per e-mail when there is a dedicated offer available for your campaign. But don't be shy and browse all offers to check if there are interesting collaborations for you to work with.
>>Open the menu: Marketplace
Offers can be linked to annual events like Black Friday / Cyber Monday or Valentine's Day. Check out details like target audience and price and select your desired delivery date. The delivery date is the date when you want the extra promotion to take place.
When you accept and request an offer the publisher will check if the offer is still available on your requested date and confirm the deal. When the deal is confirmed you will get a message. To make it easy for you, the financial conditions are agreed on with the booking. Once your request is approved, a transaction will be added to your account and approved automatically. To finalize bookings, publishers need to include proof of delivery. That makes it easy to visualize your booking to your shareholders.
Tip: you can also request an offer. For example, based on the existing offer(s) from the publisher.
Top 5 do's
- Review/approve dedicated offers as fast as possible (to be sure the offer is still available)
- Check new offers regularly, especially before annual events
- Be creative and combine your budget to book multiple offers
- Establish long term exposure and built partnerships with publishers
- Daisycon will select highlighted offers. Don't miss them