The 'Conversion assist' is an additional commission model alongside the commission per sale (CPS) or lead (CPL) to reward publishers who contributed to a conversion (transaction). This approach not only rewards the publisher who last referred the visitor but also those who referred the visitor earlier in the purchase process. It is a form of conversion attribution.
Explanation:
The power of advertising lies in repetition, as not every transaction is closed immediately. Upper funnel publishers sometimes earn less because they are at the beginning of the sales funnel. With the conversion assist, these publishers can still be rewarded.
The Daisycon Conversion Assist
Per transaction, one assist fee can be assigned. This assist fee goes to the publisher who referred the visitor closest to the last click. This publisher only receives the compensation if they are eligible. If the second to last click is from a publisher who is not eligible, the assist compensation will be passed to the next eligible publisher. If no publisher is eligible, the assist compensation will expire.
As an advertiser, you can determine which publishers are eligible for this assist compensation. Your Daisycon contact person can help you with advising and setting up an assist compensation.
The Conversion Assist Summarized
- Conversion assist rewards publishers involved in the conversion process, even if they are not the last referrer.
- It can reward top-of-funnel publishers who generate awareness or interest in your product or service.
- Conversion assist can encourage publishers to promote your campaign more effectively.