The 'Conversion assist' is an extra possibility besides the commission per sale (CPS) or lead (CPL), to reward publishers that contributed to the conversion (transaction). This way you are not only rewarding the publisher who last referred the visitor, but also the publisher who referred the visitor earlier in the purchase process. It is a form of conversion attribution.
The power of advertising also lies in repetition, as not every transaction is closed immediately. Upper funnel publishers sometimes earn less because they are in the beginning of the sales funnel. With the conversion assist these publishers can still be rewarded.
The Daisycon conversion assist
Per transaction, one assist fee can be assigned. This assis fee goes to the publisher who referred the visitor closest to the last click. Of course, this publisher only gets the compensation if he is eligible for it. So if the second to last click comes from a publisher who is not eligible for this, the assist compensation will be passed on to the next, until there is a publisher who has been selected for this. If there is no publisher who is eligible, the assist compensation will expire.
As an advertiser, you can determine for yourself which publishers are eligible for this assist compensation. Your Daisycon contact person can help you with advising and setting up an assist compensation.
The conversion assist summarized
- Conversion assist is a way to reward publishers who play a role in the conversion process, even if they are not the last publisher to refer the visitor.
- Conversion assist can be used to reward publishers who are at the top of the sales funnel, such as publishers who generate awareness or interest in your product or service.
- Conversion assist can be a way to encourage publishers to promote your campaign more effectively.