Connected advertisers can make promotional material available to publishers at Daisycon. Currently, the most common materials are; banners, HTML materials (including HTML5 banners), text links, product feeds and promotions. In this article, we explain and give tips on the different types of promotional material.
Watch our video tutorial: how to upload banners/text links in MyDaisycon:
You can place various types of banners in the Daisycon system. We support all common file types like; gif, jpeg and png with a maximum of 500kb per banner. Which sizes you can best deliver can be read in our article about banners and adding text links.
HTML5 banners, HTML email templates and other HTML materials can be added to the Daisycon system. You can't add HTML materials to the Daisycon system yourself. Daisycon does this for you. You should prepare the HTML content for Daisycon. It is important to stick to the Daisycon standard. More information on that in our article: How do I add HTML banners and what are the standards?
Textlinks can also be added to ad groups. As an advertiser you probably know which texts have the best CTR. Help publishers and add your best texts. Make sure that the text link corresponds to the landing page of the relevant ad group and that it's not more then one short sentence.
For many industries it is essential that the affiliate program includes a product feed. Product feeds also have to comply with certain standards. This means that publishers must be able to combine product feeds from different advertisers. In our article all about product feeds we explain the different requirements for a product feed per industry and give tips on how to best submit a product feed.
Through the Material > Promotions menu, it is possible to add various types of promotions and actions. You have the option to add actions and promotions for a specific marketing event. Publishers can directly use these promotions on their media. It is possible to add the following promotions:
- Discount amount
- Discount percentage
- Free product
- Free shipping
- Step discounts
- Other promotions
Promotions can be added including a coupon code, without a code, with special conditions or exclusively for one publisher, for example. Target the promotion and description to the consumer, so that the publisher can copy the content of the promotion directly on their media.
As an advertiser, this tool gives you more control over which promotions publishers use to promote the campaign, but it will also shorten the time it takes to publish promotions on publishers' media.
When saving a new promotional item, you can immediately create a news item for the publisher's news overview and newsletter. Click on the three dots next to the save button and click on 'Save and create news item'. Make sure that you adjust the text so that it is directed at the publisher.
Using promotional codes in the right way can make a significant contribution to achieving your goals. You can read all about promotional codes and tips on how to make the best use of them as promotional material in the article: how to use promotional codes.
Watch our video tutorial: how to upload promotions in MyDaisycon: