In order to make publishers enthusiastic for your affiliate programme you need a good campaign description. In the following article, we share a couple of requirements that you should tick with your description. We also provide an example from Daisycon.
- Your text should be written in third person and approach potential publishers (not consumers). You can mention benefits for customers of course.
- Do not mention warnings or restrictions in your description. Restrictions are attached to the campaign in a different way.
- Motivate publishers with a summary of strong points of your webshop / service, like (high) conversion percentages or average order values.
Example of a campaign description of Daisycon:
You can find real examples of campaign descriptions in our campaign overview.