A good campaign description is essential for attracting the right publishers to your affiliate campaign. The information you provide is shown in both MyDaisycon and on the public Daisycon website, helping publishers understand your brand, the value of your campaign and how they can promote it.
In MyDaisycon the campaign description consists of four parts. Each part has its own purpose and audience.
1. Campaign description
The campaign description is written for publishers. It explains what your brand offers, what makes your campaign interesting and which benefits publishers can expect by promoting you. This text should be:
- Written in third person
- Focus on publishers, while mentioning consumer benefits only as supporting information
- Highlight the strengths of your webshop or service, such as product range, customer satisfaction, conversion rates or average order values
- Avoid warnings or restrictions, as these belong in the campaign settings or additional conditions
2. Unique Selling Points (USPs)
USPs are short and clear points that show why your campaign is attractive to promote. At least three USPs are required. These points appear publicly on the Daisycon website and help publishers quickly understand the value of your campaign.
Strong examples include product variety, strong brand recognition, competitive commission levels or specific performance strengths such as high conversion rates.
3. Additional conditions
Additional conditions are optional and only visible to publishers in MyDaisycon. Here you can list requirements or reasons why certain promotional methods are not allowed or what transactions disapproval reasons are. These conditions should be concise and consistent with your promotion settings. Extensive legal terms should instead be added to your advertiser account terms.
4. Consumer description
The consumer description is written for consumers and may be used by publishers on their own websites when presenting your brand. This text should describe the benefits your webshop or service offers to visitors. For example, product categories, pricing benefits, strong service or delivery options.
This description helps publishers present your brand correctly and consistently to their visitors.
Best practices for creating effective descriptions
- Keep all texts clear, up to date and consistent with your current offer
- Use short paragraphs and avoid unnecessary details
- Ensure that the publisher facing text (campaign description and USPs) motivates publishers to start promoting your campaign
- Ensure that the consumer facing text (consumer description) is suitable for direct use on publisher websites
Examples
You can find examples of real campaign descriptions in our campaign overview. These examples show how other advertisers describe their brand, highlight USPs and present consumer friendly descriptions.
Need help
If you want advice on creating a strong campaign description or need help updating your existing one, contact your Daisycon contact person. We are happy to help ensure your campaign is presented clearly and attracts high quality publishers.