As an advertiser, you decide the fee per transaction. Daisycon can advise on the level of compensation or a proper commission structure. If the compensation of a program differs greatly from a comparable advertiser, publishers will not promote the program.
Good compensation is not the only thing publishers care about. A well-converting site can afford a lower fee than a less well-converting site. Conversion is partly determined by how well a Web site is optimized, but also, for example, how good the offers are that appear on the Web site.
Hybrid fees come in different combinations. Think of a CPC + CPS. In addition, a fee can be set for different "conversions" on your website. Think of a percentage fee for each sale (CPS) in addition to a small fee for each new newsletter subscription (CPL).
Commission structure for affiliate campaigns
In addition to the above examples, it is possible to set your campaign's commission structure based on the variables below:
- Publisher (agreements per publisher)
- Product (you must have installed a product-level conversion pixel for this!)
- Tiered commissions (based on achieved amounts)
Compensations for lead campaigns
For lead campaigns, basically the same applies as for affiliate programs. The more approachable the proposition is, the lower the compensation you can offer.
A free signup with a good incentive will convert better than a signup for a niche product or service. The lead generation specialists at Daisycon can advise you on the right compensation for your lead campaign.
What does the publisher want to earn?
Ultimately, most publishers look at what they earn on average per referred visitor. We call this the EPC (Earnings per click) or eCPC (effective cost per click). They compare that to other advertisers. Publishers will promote the advertiser who earns the most per 1000 forwarded visitors.