Daisycon distinguishes different media types. Below is explained what Daisycon understands by the media types in question. We divide media types in the following categories:
A blog is a (personal) website that consists of separate, often informal text contributions in diary style (posts), about the author, his or her hobby, interests and/or field of expertise. A blog website can focus on various subjects or just on one specific topic or interest. A blog will regularly feature new articles or stories. Affiliate links are often included in the text or appear below the articles.
A blog usually appeals to a specific target group, which means that the traffic is often valuable.
Cashback / Loyalty program
Cashback or loyalty programmes offer a reward (cashback) to the visitor for making a purchase of a product or service. This cashback is often a percentage of the purchase price. To be eligible for the cashback, consumers must be members of a cashback network. The cashback network is responsible for the final payment of the cashback to the consumer. Next to a cash payment, some cashback networks offer the opportunity to receive a reward in the form of, for example, points, which you can then exchange for gift cards, donate to a good cause or even use to pay for items in other webshops.
Advertisers can be brought to the attention of their large and loyal member base by means of e-mail. There are also cashback networks that give their members a small reward for reading emails. For email promotion from cashback networks, there is a separate media type: Email Marketing Incentive (cashback / loyalty programme), which brings you to the attention of a large group of people. Cashback / Loyalty programs have a loyal customer base. Customers feel appreciated because you offer them something extra. A loyalty programme encourages desirable customer behaviour.
Content sites often have an informative character and are aimed at a specific target group. These websites post content or lists that are related to a specific topic or as news items. Affiliate links and banners, other imagery, or a data feed can be included where relevant. Content sites often offer unique, distinctive content in combination with SEO. SEO optimisation, in turn, ensures good findability when searching for different terms.
This type of media focuses on daily offers and short-term actions or auctions. The offers change constantly and attract bargain hunters in particular. Daily Deals websites often use daily deals product feeds. These feeds often contain one product with an offer that is only available for one day. The offers in these feeds change daily. Please note that promotional code sites do not fall under daily offers, these always fall under media type 'Promotional code and offer sites'.
Daily offers often evoke a sense of urgency, e.g. through a clock that is counting down. This will make a visitor purchase sooner. When you have a special offer with a high discount, the use of the daily offer is highly recommended, often your offer will rank high on the relevant page.
Directory sites and Startpages
These websites publish lists which are often a collection of links to another page. These links are focused on one or more categories or interests. Homepages fall under this category. The advantage is that consumers (often 50+) can find advertisements and shops here easily and clearly. For many of these consumers, this is also the start page and they search further from there. The consumers who use these platforms are often loyal consumers and the reach is large.
These websites are, as the name suggests, completely geared towards free products or services. Visitors can also win products or services by participating in campaigns, competitions, subscribing to newsletters or requesting product samples. This type of media is often very strong in generating leads.
Consumers visit these sites specifically for free products or services and have a large reach in terms of visitors.
The Publisher has a specific app (iOS, Android) that is used to lead traffic, whether through advertisements or not, to the (mobile) website of the Advertiser. Please note: regular mobile websites fall under one of the other media types as described in this FAQ article and will therefore be treated equally to regular websites. This concerns only specially developed apps.
The use of phones and apps has increased enormously in recent years. Consumers who have downloaded apps often use them actively.
Coupon code and promotional sites
These are websites with an overview of discounts, discount codes and other offers. In most cases, the visitor must first click through before the discount code is displayed. Several publishers make use of the Daisycon promotion feed. This feed contains all the promotions such as promo codes, actions and offers from campaigns that the publisher has subscribed to. You can read more about adding promotions in the FAQ: Supplying promotional material for publishers.
Please note that a code of conduct applies to the use of coupon codes, which you can read here.
The advantage of coupon code and offer sites is that they have a large reach, usually leading to higher sales and growth in paying customers. We recommend long-term cooperation through exclusive codes for example. Publishers for whom exclusive promotions are made available will often use extra promotion for the advertiser in exchange. This extra promotion can take place on the publisher's e-mail database or on the website itself. This extra exposure can generate additional traffic.
A reseller is someone (company or person) who sells goods or services from other companies by approaching people (through door-to-door sales or by telephone, for example) and/or collecting data (through their own website or by listing them) and subsequently generating leads through the affiliate network.
Reviews & Ratings
These are websites with an overview of customer experiences, reviews, best-tested products, etc. It is important that reviews and/or test results are obtained honestly and are therefore genuine and unique.
The advantage is that reviews from other consumers are a powerful way to convince other consumers to buy something. Social proof often works well to give doubting consumers the final push in the right direction.
Comparison / Shopping portal
Comparison websites are websites that compare the prices and features of products. These websites are usually built from data feeds or comparison tools that contain the advertisers' offers. Shopping portals often consist of overviews by category and comparisons of products from as many webshops as possible.
Some comparison websites also have the possibility to advertise through product listing advertisements (PLA, e.g. Google Shopping) for which they have a specific media within Daisycon active.
Consumers can easily compare products and services from a single overview based on their needs. Consumers often go to such websites because it's user friendly, and because of this these comparators can send a lot of additional traffic to webshops.
Email marketing is allowed at Daisycon, but there are some important rules and things publishers have to follow when promoting advertisers using email marketing. See the FAQ with important rules about e-mail marketing:
When a publisher signs up for a media with the media type e-mail marketing, a questionnaire has to be filled in before the publisher can be admitted to the network. For emailings it also applies that each individual mailing is offered for approval to the advertiser before it is sent.
Email marketing Incentive (cashback / loyalty program)
Publishers that focus on sending commercial e-mails to large target groups. The target group is rewarded for reading an e-mail or purchasing a product/service. This reward is based on the publisher fee. Messages are mailed that link directly to an advertiser's website.
These consumers actively watch their mailings for nice actions and propositions, which means that a lot of traffic can be driven from these mailings. As an advertiser, you can also respond to the retargeting of these consumers.
Email marketing Non-incentive (dedicated / newsletter)
Publishers who focus on sending commercial e-mails to large target groups. The target group is not rewarded for reading an e-mail or purchasing a product/service.
The publisher can personalise e-mailings and send them automatically, triggered by customer behaviour. This allows them to respond perfectly to the customer journey of your (potential) customers.
Category: Advertising networks
Keyword marketing: Search Engines
Keyword marketing (SEA) refers to the advertising of products and services on search engines and other start-up and search pages through the purchase of keywords and direct traffic to an advertiser. See also the following FAQ article on important rules when doing keyword marketing activities through Daisycon: What is allowed, what is not allowed in keyword marketing?
These publishers generate more traffic to the advertiser's website with their own investments, without negatively impacting the existing bidding elements and strategies for keywords owned by advertisers (e.g. bidding on brand names, etc.).
Product Listing Ads (PLA)
Publishers can advertise products from the product feed as product listing ads through external channels. Product listing ads are more comprehensive than standard text ads. The information in the ads always comes from the data feeds linked to your account.
Publishers affiliated with Google are so-called 'CSS partners' (Comparison Shopping Services) and can promote on various Google platforms such as Google Search, Google Shopping and Google Image Search, but also on the Google Search Partner network. Besides Google Shopping, various publishers are also active on other ad networks, such as Microsoft's Bing Shopping.
Want to know more about Google Shopping and CSS? Then read the following FAQ article: Working with Google's Comparison Shopping Services (CSS)
Technology partners & Retargeting
Retargeting is used to show personalised ads to consumers. This is done based on previous visits and related behaviour on the advertiser's site. The banners are often distributed via various display ad networks. Other technological tools such as surveys, quizzes, online games or digital wish lists can also fall under this media type. Usually, personalised ads are also shown within a tool.
Technology partners have unique technical capabilities that an advertiser can take advantage of. The platforms of technology partners also offer advertisers the opportunity to use affiliate marketing in a creative way alongside traditional channels. Retargeting/Remarketing partners offer practical support in the retargeting and remarketing strategies of advertisers.
Toolbar / Plugin
A toolbar is a toolbar with buttons that the visitor can add to the browser. Toolbars can be very effective and enhance the user experience by, for example, launching different desktop functions or performing commands over the internet. Toolbars offer different functionalities such as RSS feeds, pop-up blockers, calculators or search engines. An example is the Google toolbar. Toolbars are offered free of charge, also by Publishers. Plugins, such as browser extensions, are often small programmes that can be installed in a browser, for example via the Chrome store. The use of toolbars or plugins as ransomware/malware is of course never permitted. See the additional rules here.
The advantages of Plugins lie mainly in the localisation possibilities of active coupon codes and relevant actions in the domain of webshops. Plugins ensure that visitors of online shops are informed about propositions they are eligible for.
Media Purchasing: Sub- / Display networks
This concerns the purchase of advertising space from third parties who offer banners, links or content on large numbers of channels/websites. It is important that this is done as transparently as possible. For most sub-networks, the link referrers are easy to find. The media description should also make it clear where promotions are taking place. A sub-network can sometimes also be an affiliate network that promotes campaigns from other networks. They offer opportunities for publishers to easily collect link materials from one place or to promote from various (affiliate) channels. Most sub-networks also facilitate link replacing, i.e. the automatic conversion of links to affiliate links, which can be very useful for publishers with a blog or content site, for example.
Some well-known parties that are affiliated with Daisycon include Linkpizza, Skimlinks and Digidip. Of course there are also other display networks.
Daisycon is critical in the transparency of the entry requirements of sub-networks.
Daisycon proactively works with you as an advertiser to ensure quality. Additional rules and guidelines that these networks have to follow can be agreed upon. It is important for advertisers to check if these sub-networks fit their goals and possibilities. Of course, we expect advertisers to be careful with the transaction controls and to inform us of any irregularities, so that we can quickly have the sub-networks anticipate this.
The advantages of working with sub-networks may lie in the specialisation element of a sub-network's portfolio. A sub-network can specialise in a specific affiliate field (such as influencers, media buyers, premium content sites etc.). A link-replacer subnet offers an extension to current publisher partners with whom an advertiser already works.
Media Purchasing: Marketplaces / Auction sites
Publishers can advertise on advertising websites such as Ebay and Marktplaats. Other examples are: Secondhand (BE), Bilbasen (DA), KiJiJi (IT). At Marktplaats Netherlands for example you can choose between a regular (paid) advertisement or an advertisement through the Admarkt Network of Marktplaats.nl.
The advantage with this media type, as with keyword marketing publishers, lies in the fact that a publisher can offer extra exposure with the ad space they purchase using their own investments. Furthermore, they are often specialists who understand the product categories and the enthusiasm.
Media Purchasing: Social media platforms
Publishers buy targeted traffic or sponsored content through ad programmes on social media platforms. Examples are Facebook Ads, LinkedIn Ads, Twitter Ads etc. Please note! When publishers carry out unpaid actions via their own pages or profiles, this falls under one of the media types of social media.
Media buyers have knowledge of the relevant target groups and purchasing strategies per platform.
Category: Social Media
Affiliate marketing on social media or from influencers is also possible. Influencer marketing can be both branding and conversion oriented. Daisycon has set up guidelines for publishers who want to promote their products on social media. You can read them in the following FAQ article: Guidelines Social Media / Influencers & Affiliate Marketing.
Media type 'Facebook' can be used to announce a personal profile page, a company or fan page or a public group. Please note that if commercial links are promoted via Facebook's advertising programme, then the media type is 'Media Buying: Social Media Platforms'.
Media type 'Instagram' can be used to announce a personal profile page, a company page or a fan page. On Instagram, one can promote via the bio link on the profile page or via a link in a story. Please note that when commercial links are promoted via Instagram's advertising programme, the media type is 'Media Buying: Social Media Platforms'.
Video Content / Streaming
This is promotion through a video that is recorded, streamed live or as link posts under a video. Video Content / Streaming channels include Youtube, TikTok, Twitch, Vimeo and Rumble. Please note: In-video ads on Youtube are conducted via the Google advertising programme and therefore fall under media type 'Keyword marketing: search engines'.
Other Social media platforms
Media type 'Other social media platforms' can be used to register a personal profile page, a company or fan page or a public group on social media platforms other than Facebook or Instagram. Examples of common social media platforms include Twitter, Pinterest, LinkedIn, Reddit, Imgur and Tumblr. Please note that when commercial links are promoted via the advertising programme of a social media platform, the media type is 'Media buying: Social media platforms'.