Productfeed-standard: Studies & Courses – Daisycon Advertiser FAQ

This is the productfeed standard for Studies & Courses.

Fields marked as mandatory are required for our system to process your product feed. However, providing only these fields is insufficient for performance.

Click on the descriptions with ▶ to reveal additional details.

Click here for the productfeed field types legend.

Fieldname	Field description	Type
description	Description of the product Provide a clear and structured description of the study or course. Focus on key details such as content, target audience, structure, and learning objectives. Avoid promotional language, HTML, or unnecessary details.	TEXT
link	URL to the product page Provide the direct URL to the product page. Avoid unnecessary parameters unless they are required for tracking or product identification.	VARCHAR
price	Price of the product Enter the lowest price at which the study or course is available. The value should accurately reflect the current selling price. If the product is currently discounted, use the price_old field for the original price to maintain consistent pricing data.	DECIMAL
sku	Unique product ID in the webshop	VARCHAR
title	Complete name of the product Use a clear and descriptive title including the most relevant details, such as course name, subject, level, or location where applicable. Avoid promotional text, unnecessary symbols, or generic terms.	VARCHAR
additional_costs	Additional costs	DECIMAL
brand	Brand of the product	VARCHAR
brand_logo	URL to an image of the brand logo	VARCHAR
category	Main product category Use actual product categories to describe your products, rather than internal navigation labels such as "Home" or "All products". This improves classification and visibility. For better consistency, use official Google product categories where possible.	VARCHAR
category_path	Category path separated by a pipe \|	VARCHAR
course_time_duration	Duration of each lesson or course session	TIME
course_time_start	Starting time of each lesson or course session	TIME
delivery_description	Description of the delivery method	VARCHAR
delivery_time	Delivery time in days	INT
ean	Unique EAN product code The EAN is a globally recognized product identifier. Daisycon supports standard EAN formats including 8, 12, 13, and 14 digits. Providing a correct EAN helps improve matching across platforms.	VARCHAR
education_duration	Total duration of the programme or course	VARCHAR
education_institute	Institute where the lessons are held	VARCHAR
education_level	Educational level, for example: HBO	VARCHAR
education_location	Location where the lessons are held	VARCHAR
gender_target	Gender at which the product is targeted male \| female \| unisex \| other boys \| girls \| kids	LIST
google_category_id	Google category ID	INT
in_stock	Stock status true \| false	BOOLEAN
in_stock_amount	Amount of items in stock	INT
keywords	Keywords for this product separated by a pipe \|	VARCHAR
model	Model name or number of the manufacturer	VARCHAR
monthly_price	Monthly costs of the study or course	DECIMAL
price_old	Old (original) price in case of discount prices Enter the original price of the product before any discounts. This value should reflect the product’s regular, non-discounted price. Using the price_old field alongside the current price field helps to clearly display discounts and maintain consistent pricing data.	DECIMAL
price_shipping	Shipping costs	DECIMAL
priority	Priority of the product	INT
size	General field for size	VARCHAR
size_description	Description for the size field	VARCHAR
terms_conditions	Full terms and conditions	TEXT

Images

Multiple images can be added to a product by creating separate fields for each image. These fields should contain the URL to the image. Our system maps one main image. Additional images can be used to show different views or related visuals for the product.

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