Product feed standard: Automotive - Car lease – Daisycon Advertiser FAQ

This is the productfeed-standard for Automotive - Car lease feeds.

Fields marked as mandatory are required for our system to process your product feed. However, providing only these fields is not sufficient for optimal performance.

Click on the descriptions with ▶ to reveal additional details.

Click here to see the required data types for each product feed field.

Fieldname	Field description	Type
title	Complete name of the product Use a clear and descriptive product title. Start with the most important product details, such as brand, model, and key attributes. Avoid generic text or promotional additions.	VARCHAR
description	Description of the product Provide a clear and concise description of the product. Focus on the most relevant features and specifications, without adding promotional text, HTML, or unnecessary information. A clean description helps improve product matching and visibility across publishers.	TEXT
link	URL to the product page Provide the direct URL to the product page. Avoid unnecessary URL parameters unless they are strictly needed for tracking or are part of the product URL itself.	VARCHAR
price	Price of the product Enter the current selling price of the product. If the product is discounted, use the `price_old` field to provide the original price so both values remain available in the feed.	DECIMAL
sku	Unique product ID in the webshop	VARCHAR
default image	URL of the main product image	VARCHAR
addition	Lease addition	INTEGER
additional_costs	Additional costs not mapped in price fields	DECIMAL
body_type	Body type of the vehicle	KEYWORD
brand	Brand of the product	VARCHAR
brand_logo	URL to an image of the brand logo	VARCHAR
car_edition	Car edition	VARCHAR
category	Main product category Use an actual product category instead of a navigation label such as “Home” or “All products”. For better consistency, using official Google product categories is recommended.	VARCHAR
category_path	Product category path separated by a pipe \|	VARCHAR
color_primary	Primary color of the product	VARCHAR
condition	Product condition new \| refurbished \| used	KEYWORD
currency	Product currency	KEYWORD
delivery_description	Description of the delivery method	VARCHAR
delivery_time	Delivery time in days	INTEGER
description_short	Short version of the content in the description field	TEXT
detail images	URL's of additional images (separate fields)	VARCHAR
discount	Indicates whether the product is discounted	VARCHAR
discount_amount	Discount amount	DECIMAL
discount_percentage	Discount percentage	INTEGER
energy_label	Energy label of the vehicle	VARCHAR
fuel_type	Fuel type of the product Compressed Natural Gas (CNG) \| Diesel \| Electric (BEV) \| Gasoline / Petrol \| Hybrid Electric Vehicle (HEV) \| Hydrogen (FCEV) \| Liquefied Petroleum Gas (LPG) \| Mild Hybrid (MHEV) \| Plug-in Hybrid (PHEV) - Diesel \| Plug-in Hybrid (PHEV) - Gasoline	KEYWORD
gear_system	Type of gear system of the product automatic \| manual \| semi-automatic	KEYWORD
gender_target	Gender at which the product is targeted	KEYWORD
google_category_id	Google category ID	INTEGER
google_category_path	Category path matching the Google category ID	VARCHAR
has_airco	Whether air conditioning is present	KEYWORD
has_handsfree	Whether handsfree functionality is present	KEYWORD
has_navigation	Whether navigation is present	KEYWORD
in_stock	Stock status true \| false	BOOLEAN
keywords	Keywords for this product separated by a pipe \|	VARCHAR
km_per_year	Lease kilometers per year	INTEGER
lease_duration	Lease duration in months	INTEGER
lease_takeover	Indicates whether the lease contract can be taken over	KEYWORD
lease_type	Type of lease	KEYWORD
material_description	Description of the material used for the product	VARCHAR
model	Model name/number of the manufacturer	VARCHAR
number_of_doors	Number of doors	INTEGER
price_old	Old (original) price in case of discount prices Enter the original price before a discount was applied. This makes it possible to show the current price alongside the regular price in the feed.	DECIMAL
price_shipping	Shipping costs	DECIMAL
range	Range in kilometers for electric vehicles	INTEGER
terms_conditions	Full terms and conditions	TEXT

Images

You can add multiple images to a product by creating separate fields for each image, with each field containing the URL to the image. Our system maps one main image while additional images are categorized as detail images, such as side, front, and top views. Additional images are available for publishers using the XML or JSON export, while the CSV export contains only the default image.

Images

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