A product feed (also called a data feed) is a digital file containing all products and/or services, including all attributes of these products. Out of a product feed, an advertiser can offer product information to publishers such as comparison websites, product listing ads (Google Shopping for example) and various other online channels. A publisher can integrate this product information into its website. This makes it much easier for publishers to process large amounts of content and keep it up-to-date. Campaigns with a good product feed will generally be picked up much faster and more often for promotion by publishers.
Examples of information in a product feed:
- a computer with specifications such as: price, speed, memory, processor, etc.
- a vacation with specifications such as: destination, price, departure date, etc.
- a phone subscription with specifications such as: price, brand, type, provider, etc.
A product feed can contain thousands of unique products. Each unique product contains as many (standardized) product attributes as possible. The more information an advertiser provides, the more options a publisher has for promoting the product.
Product feed submission
Daisycon has extensive documentation available on how to build a product feed as an advertiser. Daisycon recommends using good feed management software or tools. Examples of commonly used feed management software are:
In addition, most e-commerce CMS systems offer tools for creating and managing product feeds.
Read more about product feeds in the following two FAQ articles:
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