Productfeed-standard: General – Daisycon Advertiser FAQ

This is the productfeed-standard voor General feeds.

Click on the descriptions with ▶ to reveal additional details.

Click here to see the required data types for each product feed field.

Fieldname	Field description	Type	Priority
title	Complete name of the product The product title is one of the most important fields in your product feed, as it directly influences how your product is matched with search queries. Ensure the title is clear, concise, and accurately describes the product. Start with the most important details like brand, product type, and key attributes (e.g., size, color). Avoid promotional text, unnecessary symbols, or generic terms. A well-optimized title helps search engines and potential customers quickly understand what you're offering.	VARCHAR
description	Description of the product A well-optimized product description is crucial for product feeds, as search engines rely heavily on this field to match products with search queries. Focus on providing clear, concise information about the product’s features and benefits, without adding sales language, HTML, or unnecessary details. A clean, targeted description increases visibility in search results and boosts your product’s performance.	TEXT
link	URL to the product page Provide the URL to the product page without any unnecessary URL parameters (such as UTM tagging), unless the parameters are strictly for tracking purposes or related to the product itself. Keeping the URL clean ensures better data consistency and reduces the risk of errors in feed processing.	VARCHAR
price	Price of the product Enter the lowest price at which the product is available. The value should accurately reflect the current selling price of the product. If the product is currently discounted, use the price_old field to input the original, higher price. This approach avoids losing the field mapping during periods when there is no sale price, ensuring consistent and accurate pricing data.	DECIMAL
sku	Unique product ID in the webshop	VARCHAR
default image	URL of default image	VARCHAR
detail images	URL's of additional images (separate fields)	VARCHAR
additional_costs	Additional costs	DECIMAL
brand	Brand of the product	VARCHAR
brand_logo	URL to an image of the brand logo	VARCHAR
category	Main product category Use actual product categories to describe your products, rather than internal linking structures like "Home" or "All Products." This ensures proper classification and improves visibility. For better consistency, utilize the official Google product categories, as this standard is widely recognized by many publishers.	VARCHAR
category_path	Product category path separated by a pipe \|	VARCHAR
color_primary	Primary color of the product	VARCHAR
condition	Product condition new \| refurbished \| used	LIST
delivery_description	Description of the delivery method	VARCHAR
delivery_time	Delivery time in days	INT
ean	Unique EAN product code The EAN (European Article Number) is a unique identifier for products used globally to ensure consistency in product listings. At Daisycon, we follow the EAN-13 standard, a 13-digit code widely recognized. Our system also validates lengths of 8, 12, 13, and 14 digits to accommodate variations like UPC. Providing a correct EAN ensures your product is accurately listed and matched across platforms.	VARCHAR
gender_target	Gender at which the product is targeted male \| female \| unisex \| other boys \| girls \| kids	VARCHAR
google_category_id	Google category ID	INT
in_stock	Stock status true \| false	BOOLEAN
in_stock_amount	Amount of items in stock	INT
keywords	Keywords for this product separated by a pipe \|	VARCHAR
model	Model name/number of the manufacturer	VARCHAR
price_old	Old (original) price in case of discount prices Enter the original price of the product before any discounts. This value should reflect the product’s regular, non-discounted price. Using the `price_old` field alongside the current `price` field helps to clearly display discounts to users and maintain consistent pricing data, even during promotional periods.	DECIMAL
price_shipping	Shipping costs	DECIMAL
priority	Priority of the product	INT
size	General field for size	VARCHAR
size_description	Description for the “size” field	VARCHAR
terms_conditions	Full terms and conditions	TEXT
unit_price_base_measure	Unit Base Measure: e.g. '100'	INT
unit_price_measure	Unit Price Measure: e.g. '150'	INT
unit_price_measure_unit	Weight: oz, lb, mg, g, kg Volume (US imperial): floz, pt, qt, gal Volume (metric): ml, cl, l, cbm Length: in, ft, yd, cm, m Area: sqft, sqm Per unit: ct	VARCHAR

Images

You can add multiple images to a product by creating separate fields for each image, with each field containing the URL to the image. Our system maps one main image (default image) while additional images are categorized as detail images, such as side, front, and top views. Additional images are available for publishers using the XML or JSON export, while the CSV export contains only the default image.

Images

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