This is the productfeed standard for Food & Drinks.
Fields marked as mandatory are required for our system to process your product feed. However, providing only these fields is insufficient for performance.
Click on the descriptions with ▶ to reveal additional details.
Click here for the productfeed field types legend.
| Fieldname | Field description | Type | Priority |
|---|---|---|---|
| title | Complete name of the productThe product title is one of the most important fields in your product feed, as it directly influences matching with search queries. Use a clear and descriptive title including key attributes such as brand, product type, and relevant characteristics like content or flavor. Avoid promotional text or unnecessary additions. |
VARCHAR | |
| description | Description of the productProvide a clear and structured description of the product. Focus on key characteristics such as ingredients, usage, taste, and relevant details. Avoid promotional language, HTML, or unnecessary content. |
TEXT | |
| link | URL to the product pageProvide the URL to the product page without unnecessary parameters, unless required for tracking or product identification. Clean URLs improve consistency and reduce processing errors. |
VARCHAR | |
| price | Price of the productEnter the lowest available price of the product. This should reflect the current selling price. If the product is discounted, use the price_old field for the original price to maintain consistent pricing data. |
DECIMAL | |
| sku | Unique product ID in the webshop | VARCHAR | |
| default image | URL of default image | VARCHAR | |
| detail images | URLs of additional images (separate fields) | VARCHAR | |
| additional_costs | Additional costs | DECIMAL | |
| alcohol_percentage | Alcohol percentage, for example: 15.0 | DECIMAL | |
| allergic_info | Allergy information | VARCHAR | |
| amount_content | Amount of content, for example: 120 (used together with amount_description) | VARCHAR | |
| amount_description | Unit of the content amount, for example: ml | TEXT | |
| brand | Brand of the product | VARCHAR | |
| brand_logo | URL to an image of the brand logo | VARCHAR | |
| category | Main product categoryUse actual product categories instead of internal navigation labels such as "Home" or "All products". For consistency, use official Google product categories where possible. |
VARCHAR | |
| category_path | Product category path separated by a pipe | | VARCHAR | |
| color_primary | Primary color of the product | VARCHAR | |
| condition | Product condition new | refurbished | used |
LIST | |
| customer_rating | Average customer rating of the product | VARCHAR | |
| delivery_area | Delivery area | TEXT | |
| delivery_pickup | Delivery or pickup availability | VARCHAR | |
| delivery_time | Delivery time in days | INT | |
| delivery_times | Available delivery time slots | TEXT | |
| description_ingredients | Description of the ingredients | TEXT | |
| ean | Unique EAN product codeThe EAN is a globally recognized product identifier. Daisycon supports standard formats including 8, 12, 13, and 14 digits. Providing a correct EAN ensures accurate matching across platforms. |
VARCHAR | |
| gender_target | Target gender male | female | unisex | other boys | girls | kids |
LIST | |
| google_category_id | Google category ID | INT | |
| in_stock | Stock status true | false |
BOOLEAN | |
| in_stock_amount | Amount of items in stock | INT | |
| keywords | Keywords for this product separated by a pipe | | VARCHAR | |
| model | Model name or number of the manufacturer | VARCHAR | |
| price_old | Old (original) price in case of discount pricesEnter the original price of the product before discounts. This ensures clear price comparisons and consistent pricing data. |
DECIMAL | |
| price_shipping | Shipping costs | DECIMAL | |
| priority | Priority of the product | INT | |
| size | General field for size | VARCHAR | |
| size_description | Description for the size field | VARCHAR | |
| terms_conditions | Full terms and conditions | TEXT | |
| unit_price_base_measure | Unit base measure, for example: 100 | INT | |
| unit_price_measure | Unit price measure, for example: 150 | INT | |
| unit_price_measure_unit | Weight: oz, lb, mg, g, kg Volume (US imperial): floz, pt, qt, gal Volume (metric): ml, cl, l, cbm Length: in, ft, yd, cm, m Area: sqft, sqm Per unit: ct |
VARCHAR | |
| weight | Weight in grams | INT |
Images
You can add multiple images to a product by creating separate fields for each image, each containing a URL. One image is used as the default image. Additional images are treated as detail images, such as side, front, or top views.