Productfeed-standard: Home and Garden – Daisycon Advertiser FAQ

This is the productfeed standard for Home and Garden.

Fields marked as mandatory are required for our system to process your product feed. However, providing only these fields is insufficient for performance.

Click on the descriptions with ▶ to reveal additional details.

Click here for the productfeed field types legend.

Fieldname	Field description	Type
description	Description of the product Provide a clear and structured description of the product. Focus on the main features, materials, dimensions, and relevant characteristics. Avoid promotional language, HTML, or unnecessary details.	TEXT
link	URL to the product page Provide the direct URL to the product page. Avoid unnecessary parameters unless they are required for tracking or product identification.	VARCHAR
price	Price of the product Enter the lowest price at which the product is available. The value should accurately reflect the current selling price. If the product is discounted, use the price_old field for the original price to maintain consistent pricing data.	DECIMAL
sku	Unique product ID in the webshop	VARCHAR
title	Complete name of the product Use a clear and descriptive title including the most relevant details such as brand, product type, size, color, or material. Avoid promotional text, unnecessary symbols, or generic terms.	VARCHAR
default image	URL of default image	VARCHAR
detail images	URLs of additional images (separate fields)	VARCHAR
additional_costs	Additional costs	DECIMAL
brand	Brand of the product	VARCHAR
brand_logo	URL to an image of the brand logo	VARCHAR
category	Main product category Use actual product categories to describe your products, rather than internal navigation labels such as "Home" or "All products". This improves classification and visibility. For better consistency, use official Google product categories where possible.	VARCHAR
category_path	Category path separated by a pipe \|	VARCHAR
color_primary	Primary color of the product	VARCHAR
condition	Product condition new \| refurbished \| used	LIST
delivery_description	Description of the delivery method	VARCHAR
delivery_time	Delivery time in days	INT
designer	Name of the designer of the product	VARCHAR
ean	Unique EAN product code The EAN is a globally recognized product identifier. Daisycon supports standard EAN formats including 8, 12, 13, and 14 digits. Providing a correct EAN helps improve matching across platforms.	VARCHAR
gender_target	Gender at which the product is targeted male \| female \| unisex \| other boys \| girls \| kids	LIST
google_category_id	Google category ID	INT
in_stock	Stock status true \| false	BOOLEAN
in_stock_amount	Amount of items in stock	INT
keywords	Keywords for this product separated by a pipe \|	VARCHAR
made_in_country	Country where the product is manufactured	VARCHAR
material_1	Primary material of the product	VARCHAR
material_2	Secondary material of the product	VARCHAR
material_3	Tertiary material of the product	VARCHAR
model	Model name or number of the manufacturer	VARCHAR
price_old	Old (original) price in case of discount prices Enter the original price of the product before any discounts. This value should reflect the product’s regular, non-discounted price. Using the price_old field alongside the current price field helps to clearly display discounts and maintain consistent pricing data.	DECIMAL
price_shipping	Shipping costs	DECIMAL
priority	Priority of the product	INT
size	General field for size	VARCHAR
size_description	Description for the size field	VARCHAR
size_length	Product length in mm	INT
size_width	Product width in mm	INT
terms_conditions	Full terms and conditions	TEXT
unit_price_base_measure	Unit Base Measure, for example: 100	INT
unit_price_measure	Unit Price Measure, for example: 150	INT
unit_price_measure_unit	Weight: oz, lb, mg, g, kg Volume (US imperial): floz, pt, qt, gal Volume (metric): ml, cl, l, cbm Length: in, ft, yd, cm, m Area: sqft, sqm Per unit: ct	VARCHAR
weight	Weight in grams	INT

Images

You can add multiple images to a product by creating separate fields for each image. These fields should contain the URL to the image. Our system maps one main image as the default image. Additional images are treated as detail images, such as side, front, or top views.

Related articles