This is the productfeed-standard for Gaming feeds.
Click on the descriptions with ▶ to reveal additional details.
Click here to see the required data types for each product feed field.
| Fieldname | Field description | Type | Priority |
| title | Complete name of the productThe product title is one of the most important fields in your product feed, as it directly influences how your product is matched with search queries. Ensure the title is clear, concise, and accurately describes the product. Start with the most important details like brand, product type, and key attributes (e.g., size, color). Avoid promotional text, unnecessary symbols, or generic terms. A well-optimized title helps search engines and potential customers quickly understand what you're offering. |
VARCHAR | |
| description | Description of the productA well-optimized product description is crucial for product feeds, as search engines rely heavily on this field to match products with search queries. Focus on providing clear, concise information about the product’s features and benefits, without adding sales language, HTML, or unnecessary details. A clean, targeted description increases visibility in search results and boosts your product’s performance. |
TEXT | |
| link | URL to the product pageProvide the URL to the product page without any unnecessary URL parameters (such as UTM tagging), unless the parameters are strictly for tracking purposes or related to the product itself. Keeping the URL clean ensures better data consistency and reduces the risk of errors in feed processing. |
VARCHAR | |
| price | Price of the productEnter the lowest price at which the product is available. The value should accurately reflect the current selling price of the product. If the product is currently discounted, use the price_old field to input the original, higher price. This approach avoids losing the field mapping during periods when there is no sale price, ensuring consistent and accurate pricing data. |
DECIMAL | |
| sku | Unique product ID in the webshop | VARCHAR | |
| default image | URL of default image | VARCHAR | |
| detail images | URL's of additional images (separate fields) | VARCHAR | |
| activation_platform | Platform required for game activation | VARCHAR | |
| additional_costs | Additional costs | DECIMAL | |
| brand_logo | URL to an image of the brand logo | VARCHAR | |
| category | Main product categoryUse actual product categories to describe your products, rather than internal linking structures like "Home" or "All Products." This ensures proper classification and improves visibility. For better consistency, utilize the official Google product categories, as this standard is widely recognized by many publishers. |
VARCHAR | |
| category_path | Product category path separated by a pipe | | VARCHAR | |
| condition | Product condition new | refurbished | used |
LIST | |
| currency | Currency code (e.g., USD, EUR) | VARCHAR | |
| delivery_description | Description of the delivery method | VARCHAR | |
| delivery_duration_hours | Estimated delivery time in hours | INT | |
| delivery_time | Delivery time in days | INT | |
| description_short | Short description of the product | TEXT | |
| ean | Unique EAN product codeThe EAN (European Article Number) is a unique identifier for products used globally to ensure consistency in product listings. At Daisycon, we follow the EAN-13 standard, a 13-digit code widely recognized. Our system also validates lengths of 8, 12, 13, and 14 digits to accommodate variations like UPC. Providing a correct EAN ensures your product is accurately listed and matched across platforms. |
VARCHAR | |
| gaming_platform | Platform(s) for which the game is available | VARCHAR | |
| gender_target | Gender at which the product is targeted male | female | unisex | other boys | girls | kids |
KEYWORD | |
| genres | Genres or categories for the game | VARCHAR | |
| google_category_id | Google category ID | INT | |
| google_category_path | Google category path for better classification | VARCHAR | |
| in_stock | Stock status true | false |
BOOLEAN | |
| in_stock_amount | Amount of items in stock | INT | |
| keywords | Keywords for this product separated by a pipe | | VARCHAR | |
| material_description | Description of the material(s) used | VARCHAR | |
| model | Model name/number of the manufacturer | VARCHAR | |
| original_url | Original URL of the product for external reference | VARCHAR | |
| payment_costs_creditcard | Additional payment costs for credit card transactions | DECIMAL | |
| payment_costs_paypal | Additional payment costs for PayPal transactions | DECIMAL | |
| price_old | Old (original) price in case of discount pricesEnter the original price of the product before any discounts. This value should reflect the product’s regular, non-discounted price. Using the `price_old` field alongside the current `price` field helps to clearly display discounts to users and maintain consistent pricing data, even during promotional periods. |
DECIMAL | |
| price_shipping | Shipping costs | DECIMAL | |
| priority | Priority of the product | INT | |
| product_type | Type or category of the product | VARCHAR | |
| publishers | Publisher(s) of the game | VARCHAR | |
| region_lock | Geographical region restrictions | VARCHAR | |
| release_date | Release date of the product (YYYY-MM-DD format) | DATE | |
| required_age | Minimum required age to use the product | INT | |
| requirements_linux | System requirements for Linux OS | TEXT | |
| requirements_mac | System requirements for Mac OS | TEXT | |
| requirements_windows | System requirements for Windows OS | TEXT | |
| size | General field for size | VARCHAR | |
| size_description | Description for the “size” field | VARCHAR | |
| steam_id | Steam ID of the product (for Steam-enabled games) | INTEGER | |
| terms_conditions | Full terms and conditions | TEXT |